London Merchants spotlight

 Our spotlight this month focuses on the shop Sa Roligt , based in Regents street,Mayfair....

. and its owner Rolig Loon.

About Rolig:-

        Rolig Loon has been a resident  in Second Life for five and a half years and says she joined for "curiosity and a dare".She says that very few things strike her as strange here any more and  adds "  I am primarily a scripter, so much of my time is spent writing scripts for other residents or for the Community Virtual Library, where I am a manager.  I also do a fair amount of building.  When I am not in world, I am often in SL's Answers forum or the LSL Scripting forum, where I help answer questions about the way things work in SL (or why they don't)."

About her shop:-
  When asked what inspired Rolig to start her own business in Second Life , over five years ago, she said that she hadn`t been able to find clothes that  had suited her style and so had decided that- "as second life businesses have no risk"- she`d  see if other people liked the same look  as her and appreciated her creations.She says she has been pleasantly surprised.  She decided to relocate her business to the London Sims  as she felt that the proximity of the Hyde Park welcome area added a "vitality often missing in well established sims" and spoke about loving the architecture and the feel of the sims and shops.

She talks about her goals and her clothing being for "dynamic professional women", and says that women who shop at Sa Roligt are "confident and proud to be feminine". She talks about her clothes being the sort of thing you could wear to the office in real life or out with a friend and says that she also designs a few items for "those on- the go weekends when you want someone`s undivided  attention". The sign on the shop says it all,she smiles - "smart clothes for smart women."When asked what her plans for the future in her store are she laughs that she doesn`t design on a schedule and says shes`s "often as surprised as the customer " when the mood strikes her and she brings out a new design! That`s what this reporter thinks equals true creativity and hopes that  Rolig`s success in London Mayfair continues to go from strength to strength!

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